About Us


Prime Investors Capital Limited was founded in 2009 as a London-based investment management company, delivering superior returns by offering unique property investment opportunities. 

Prime Investors Capital are responsible for the ideation and development of Bulgari Hotel and Residences in London.  The original site purchase of £125m has a current valuation well over £400m.

Prime Investors Capital have built an international network of key long-term investors who understand  the value of ‘off-market’ deals. 

This unique access to off-market deal flows and development opportunities are from trusted relationships and prestigious partners, including: national and local governments; institutional and sovereign wealth funds; corporations; family-owned businesses and trusts; high-net-worth individuals.

In October 2012, Prime Investors Capital led a UK-based team of 20 British companies to successfully secure a high-profile bid to purchase a 125-year lease of the iconic landmark, Admiralty Arch, from the UK Government. 

Prime Investors Capital was granted full planning permission by Westminster City Council to restore and convert this historic landmark into a 100-room hotel, serviced residences and private members’ club. 

In June 2015, Serrano successfully completed the extension of the lease of Admiralty Arch to 250 years.

Prime Investors Capital was also the initiator and advisor for the sale and lease completion for the Kingdom of Spain of the Instituto Cervantes in Eaton Square, Belgravia.